P.I. : Inha Cha

This project explores the strategic value of AI non-use by creating toolkits through collaborative co-design workshops with creative professionals in film, design, and UX. By challenging the assumption that AI is always necessary, the research develops practical, low-cost resources that help professionals critically assess AI’s appropriateness in their workflows. The co-design workshops will generate toolkits that guide users in evaluating AI’s potential impacts, and examining societal, ethical, and governance considerations. The primary outcome is a set of adaptive tools that enable thoughtful, context-sensitive decision-making about AI integration, emphasizing intentional and responsible technology adoption (or non-adoption).